Blues In The Burg was a well-known internet radio station with a unique format. As the station manager, I filled multiple roles including Music Director, Program Director, and Promotions Director. The station showcased programs like BluzNdablood, Confessing The Blues, National Blues Museum Radio, and format related content. Combining airplay of established, current, and emerging blues music artists proved to be a successful strategy which involved key factors like networking, technology, and understanding the target market.