Key Performance Indicators

In addition to my broadcast career, I've worked at several high-volume call centers where goals, metrics, or key performance indicators are used to measure the effectiveness and efficiency of the company's sales or customer service agents. My previous employers have a high standard when it comes to quality, so there were several KPI's used to gauge performance

 Average Handle Time (AHT): The total time an agent spends on a call, including talk time and after-call work

  • 7 minutes Average Talk Time with 10 seconds call work time - BoatUS
  • 5 minutes Average Talk Time with no call work - Genworth Financial
  • 4 minutes Average Talk Time with no call work - National Asset Management
  • 4.5 minutes Average Talk Time with no call work - GEICO 
First Call Resolution (FCR): The percentage of customer issues resolved during the first contact
  • Average of 96 - 98% 

Service Level: The percentage of calls answered within a specific time frame

  • 100% of calls answered within 16 seconds - BoatUS
  • 84% of calls answered within 30 seconds - Genworth Financial
  • 97% of calls answered within 20 seconds - GEICO 
Average Speed of Answer (ASA): The average time a caller waits in the queue before being connected to an agent. 
  • 16 seconds - BoatUS
  • 30 seconds - Genworth Financial
  • 20 seconds - GEICO
 

Call Abandonment Rate: The percentage of callers who hang up before their call is answered

  • Average of 0.5 - 1.0%
Agent Utilization Rate: The percentage of time agents are logged in and available to take calls
  • Average of 98 - 99%

 

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